Observations #3: Aesthetics and Marketing; Guess Who’s Winning

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We fail to value art at our peril.   Instead of developing an individual sense of taste and style, der jungers hop on pre-determined opinions of others, most notably Madison Avenue (is that still a place/thing?).
Instead of looking at something objectively and determining its worth and/or its aesthete, they rely upon advertising or such concoctions of the social media age as “buzz.”
Case in point:   Lexus has been running ads for its new SUV showing everybody including people inside stores straining to have a look as the Lexus zooms by at way too high a speed;  good-looking people collide in the street because they cannot take their eyes off this “strikingly designed”  (Lexus’s words, not mine) piece of overpriced status symbol.
(I have driven seven Toyotas for twenty-plus years, currently, own four and have never found any justification to pay $16,000.00 to $31,000.00 a pop more for a Lexus with the exact same body with a bigger engine for worse fuel economy) (Also, mine are not nearly so likely to be stolen or car-jacked.)
Did anybody notice that this new Lexus SUV is the ugliest thing on the road since the Edsel?  (Yugos don’t count because they were built to a low price, hardly the case here.)   Nobody calls them out because they are an established brand name so no one bothers to scrutinize the vehicle’s actual looks.   If it says Lexus, it must be great.  The term “lemon” was originated to describe a vehicle that was not up to snuff.
Brand names:  thanks, that means I don’t have to think to determine whether it is actually good.   Like Samsung phones.
My grandniece told me a story of her junior high school.   A girl named Tiffany (what else!) would go around each morning and evaluate each of her female classmates.   Did she see if the person was exhibiting proper hygiene or whether their overall sartorial sense was up to snuff?   No, Tiffany grabbed each girl, pulled at the back of their collar to see which brand of clothing they were wearing and if it was not up to her standards, would pronounce that girl not fit to be associated with on that day.  She took this deadly seriously — to the extent that she knew when an article of clothing whose label appeared to have the Tiffany Seal-of-Approval Brand had been purchased at an off-price place like Marshall’s or TJ Maxx, which resulted in shunning.d evaluate each of her female classmates.   Did she see if the person was exhibiting proper hygiene or whether their overall sartorial sense was up to snuff?   No, Tiffany grabbed each girl, pulled at the back of their collar to see which brand of clothing they were wearing and if it was not up to her standards, would pronounce that girl not fit to be associated with on that day.  She took this deadly seriously — to the extent that she knew when an article of clothing whose label appeared to have the Tiffany Seal-of-Approval Brand had been purchased at an off-price place like Marshall’s or TJ Maxx, which resulted in shunning.
It makes me very sad that no one stood up to Tiffany and her bullying; I am less sad to report that she became pregnant at 17 sending one young man on a dash for the coast — either one— and at 23 she never finished college and has three children without benefit of a fiance, much less a husband.   The bullied ones can take a certain measure of satisfaction, but what did it do to their self-esteem during those formative years?    Did their self-confidence take a nosedive?  Did they “settle” not just in personal relationships but in career aspirations?